Best Buy TV Technologies Page

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Overview

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This project focused on designing and building a Best Buy landing page that educates customers on the differences between modern TV display technologies. The goal was to create a visually engaging, easy-to-navigate experience that helps users better understand complex concepts while supporting informed purchasing decisions.

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Problem​

 

One of the primary challenges was simplifying highly technical information—such as OLED, QLED, and LED—into content that feels approachable and digestible for a broad audience. The page needed to strike a balance between education and conversion, ensuring users could quickly grasp key differences without feeling overwhelmed or slowed down.

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My Role​

 

I led both the visual design and front-end build of the experience. I created all custom graphics, including a set of bespoke iconography and a custom comparison chart that uses icons to clearly highlight differences between technologies. These elements made complex information more scannable and intuitive. I then built the page using a custom CMS, structuring it with modular components to support flexibility and scalability.

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Constraints​​

 

Working within the Best Buy ecosystem introduced additional constraints, including strict brand guidelines, performance considerations, and the need for consistency across devices and screen sizes. The custom CMS also required thoughtful planning to ensure components could be reused and updated efficiently without compromising the design.

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Strategy & Process

 

A key focus was maintaining performance while incorporating rich visuals. I optimized assets and layouts to ensure fast load times and smooth interactions, particularly on mobile, where a large portion of traffic was expected.

 

Outcome

 

The final result is a clean, informative landing page that transforms complex technical content into an intuitive, engaging experience. The modular CMS build allows for quick updates and reuse across future campaigns, while the custom visuals, iconography, and comparison chart help differentiate the page and support both user understanding and overall campaign performance.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​