Best Buy Ads Page

 

Overview

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This project involved designing and building a branded landing page for Best Buy Canada using the company’s internal CMS and established brand system. The page was created to support Best Buy Advertising initiatives by communicating campaign offerings, partnership opportunities, and brand capabilities in a clear and visually engaging format.

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The focus of the project was translating complex marketing and business information into a polished digital experience that aligned with existing brand standards while remaining flexible within CMS constraints.

 

Problem

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The existing experience needed a clearer and more cohesive way to present advertising opportunities and partnership information to external audiences. Content was information-heavy and required a structure that could support both quick scanning and deeper engagement.

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Key challenges included:

• Presenting dense marketing information in a digestible format

• Maintaining consistency with Best Buy’s established visual identity

• Designing within the limitations of a prebuilt CMS framework

• Creating modular layouts that could adapt to evolving content needs

• Balancing stakeholder requirements, branding, and usability

 

The goal was to create a landing page experience that felt modern, credible, and aligned with the broader Best Buy ecosystem.

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My Role

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I was responsible for the end-to-end visual and interaction design of the landing page, including layout development, content structuring, component selection, and implementation within the Best Buy CMS environment.

My work included:

• Translating stakeholder and business requirements into page layouts

• Designing responsive experiences using existing brand guidelines

• Structuring content hierarchy for readability and engagement

• Working within CMS limitations to create flexible and scalable modules

• Ensuring visual consistency across typography, spacing, imagery, and CTAs

This project required balancing creative execution with technical and system-level constraints.

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Constraints

 

The project was developed within an established enterprise ecosystem, which introduced several limitations and considerations:

• Use of Best Buy’s internal CMS and predefined component structures

• Strict adherence to corporate brand guidelines and accessibility standards

• Limited ability to create fully custom frontend interactions

• Requirement for scalable and reusable content modules

• Cross-functional stakeholder input and approval processes

These constraints required designing solutions that were both visually effective and operationally practical.

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Strategy & Process

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The project began by identifying the primary communication goals of the page and mapping content into a clearer information hierarchy. The strategy focused on improving scanability, simplifying navigation through content sections, and creating stronger visual rhythm across the experience.

 

Content Hierarchy: Content was reorganized into modular sections with clearer separation between messaging, supporting details, and calls to action. This reduced cognitive load and improved readability across desktop and mobile devices.

 

Design System Alignment: Because the project lived within an established enterprise ecosystem, the interface was designed using existing Best Buy brand standards, typography systems, spacing conventions, and CMS-supported components. The challenge was creating a polished and modern experience while remaining fully aligned with the broader platform.

 

Responsive Design: Layouts were optimized for responsiveness across breakpoints, ensuring that high-density marketing content remained readable and visually balanced on smaller screens.

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CMS-Driven Execution: A significant part of the process involved adapting designs to work within the technical limitations and flexibility of the CMS. This required thinking systematically about reusable modules, scalability, and long-term maintainability.

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Outcome

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The final landing page delivered a more structured and visually cohesive experience that aligned business goals, brand standards, and usability requirements.

The project strengthened my experience in:

• Designing within enterprise design systems

• Translating complex business content into intuitive interfaces

• Working within CMS and platform constraints

• Creating scalable, modular page structures

• Balancing brand consistency with user experience goals

More broadly, the project reinforced the importance of systems thinking and adaptability when designing within large organizational ecosystems.

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Best Buy TV Technologies Page

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Overview

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This project focused on designing and building a Best Buy landing page that educates customers on the differences between modern TV display technologies. The goal was to create a visually engaging, easy-to-navigate experience that helps users better understand complex concepts while supporting informed purchasing decisions.

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Problem​

 

One of the primary challenges was simplifying highly technical information—such as OLED, QLED, and LED—into content that feels approachable and digestible for a broad audience. The page needed to strike a balance between education and conversion, ensuring users could quickly grasp key differences without feeling overwhelmed or slowed down.

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My Role​

 

I led both the visual design and front-end build of the experience. I created all custom graphics, including a set of bespoke iconography and a custom comparison chart that uses icons to clearly highlight differences between technologies. These elements made complex information more scannable and intuitive. I then built the page using a custom CMS, structuring it with modular components to support flexibility and scalability.

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Constraints​​

 

Working within the Best Buy ecosystem introduced additional constraints, including strict brand guidelines, performance considerations, and the need for consistency across devices and screen sizes. The custom CMS also required thoughtful planning to ensure components could be reused and updated efficiently without compromising the design.

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Strategy & Process

 

A key focus was maintaining performance while incorporating rich visuals. I optimized assets and layouts to ensure fast load times and smooth interactions, particularly on mobile, where a large portion of traffic was expected.

 

Outcome

 

The final result is a clean, informative landing page that transforms complex technical content into an intuitive, engaging experience. The modular CMS build allows for quick updates and reuse across future campaigns, while the custom visuals, iconography, and comparison chart help differentiate the page and support both user understanding and overall campaign performance.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​